Regina Sosing, Co-founder and Senior Vice President of Links Bridges USA, Inc., has been honored as a 2025 Hilda Allen Award recipient for her remarkable contributions to the golf industry. Over the past decade, Sosing has built a name for herself as a trusted industry leader and relationship builder, particularly among superintendents and golf course operators seeking innovative bridge solutions.
As the face of Links Bridges, Sosing helped introduce a new product category to the market: fiberglass bridges that replicate the look and feel of natural wood. These low-maintenance, long-lasting structures can now be found on hundreds of courses in more than 40 states—many installed after a personal connection with Sosing herself.
“My main role is the face of Links Bridges,” she said. “I go out into the golf industry and build relationships.”
Sosing entered the golf space in 2014, when she and her husband, Don Ferrar, began developing the concept for a new kind of golf course bridge. While Don brought his expertise from the international parks and water industry, Regina took charge of brand development and outreach—personally walking trade show floors, introducing the product to superintendents, and gradually earning the trust of a close-knit industry.
“We didn’t know a single person when we attended our first superintendent show,” she recalled. “You just build relationships, one at a time. You have to be there every year until they get to know you.”
Her approach is simple: listen first, lead with respect, and prioritize the customer’s needs. “You don’t just talk about you,” she said. “You have to ask about them.”
Originally from Northern Samar in the Philippines, Sosing moved to North America in the early 1990s and has balanced family, career, and community engagement ever since. She earned a master’s degree in 2021 and continues to connect with the broader community as a radio host and DJ for the Filipino diaspora. “I treat the golf industry as part of my community,” she said. “What a beautiful community it is. Everybody is connected to each other.”
In addition to her business work, Sosing is an active advocate for the game. She participates in organizations like Women in the Golf Industry, volunteers at the RBC Open, and organizes local tournaments to help grow the game, especially among beginners and youth. Her own introduction to golf came as a wedding gift—a set of clubs from her husband in the 1990s. Though she didn’t grow up with the sport, she now encourages others to stick with it.
“Golf is intimidating, yes,” she said. “But the lesson is, if you put effort or time into it, you will get better.”
She believes strongly in making the game more welcoming and affordable for newcomers. “You don’t learn in one lesson,” she noted. “I think we should make it affordable for the beginners.”
Sosing sees golf as more than a game—it’s a reflection of values she carries through her life and work. “The values that golf has—the honor system, respect, keeping pace—those are things you apply in real life.”
Now working alongside her two sons, Sosing continues to grow the family business while inspiring others to lead with persistence and heart.
“For so many small businesses like ours, you need people to support you sometimes,” she said. “It’s about building something meaningful—together.”
