Agrium Advanced Technologies Launches Direct-to-Market Sales Division

Agrium Advanced Technologies announced today the implementation of a new direct-to-market sales division called Agrium Advanced Technologies Direct Solutions. The Direct Solutions division boasts more than 100 industry professional field representatives across North America that serve the golf, lawn and landscape, nursery and greenhouse market sectors.

“Agrium Advanced Technologies Direct Solutions division was created to meet the growing needs of our customers through streamlined marketing and distribution support,” said Andrew Mittag, president, Agrium Advanced Technologies. “Our customers measure business in results and the Direct Solutions sales team has the expertise and experience to ensure their success.”

Agrium Advanced Technologies Direct Solutions division is a one-stop supplier to the turf and ornamental markets. With broader access to Agrium’s global leadership in fertilizer technology and more personalized services from a specialized field team, the Direct Solutions division provides customers with the best of both worlds.

Agrium Advanced Technologies Direct Solutions division is dedicated to setting a new standard in service excellence and solution delivery‚giving customers the tools to succeed.

About Agrium Advanced Technologies

Agrium Advanced Technologies is a strategic business unit of Agrium Inc., a major retail supplier of agricultural products and services in both North and South America and a leading global producer and marketer of agricultural nutrients and industrial products. Agrium Advanced Technologies is the leading manufacturer and marketer of slow- and controlled-release fertilizers and micronutrients in the Agriculture, professional Turf and Ornamental, consumer lawn and garden, and specialty agriculture markets. Agrium Advanced Technologies’ brands include: ESN®, POLYON®, XCU®, NITROFORM®, NUTRALENE® and DURATION CR® slow- and controlled-release fertilizers, ULTRA YIELD® Micronutrients, AMP® and PRECISE® controlled-release plant protection. These products utilize proprietary advanced generation technologies to control nutrient release for improved plant growth and environmental performance.


Steve Williams, Manager, Communications


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