Agrium Advanced Technologies Promotes Jeff Novak to Vice President, Marketing and Innovation

Agrium Advanced Technologies today announced the promotion of Jeff Novak to vice president, marketing and innovation and the expansion of its marketing department to include agronomy, communications, marketing, product innovation and regulatory affairs.

In his new role, Novak will be responsible for strategic marketing planning and expanding markets for Agrium Advanced Technologies’ product lines. He will also oversee the day-to-day operations of the marketing and innovation department.

“Jeff’s promotion to vice president and the expansion of the marketing and innovation department are reflections of the growth Agrium Advanced Technologies is experiencing,” said Andrew Mittag, president, Agrium Advanced Technologies. “These changes will allow us to better meet the growing needs of our customers, be more efficient in providing marketing support to our current product lines and improve our ability to plan and launch future products.”

Novak joined Agrium Advanced Technologies in 2009 as senior director of marketing through the CPS acquisition of UAP. He has more than 20 years’ experience in the fertilizer and agricultural products business and has held numerous roles with CPS/UAP including Northern Plains general manager, national accounts director and Loveland Products Inc. marketing director.

Novak holds a bachelor’s degree in agricultural economics from North Dakota State University in Fargo, N.D.

For more information, call 888.757.0072 or visit

About Agrium Advanced Technologies

Agrium Advanced Technologies is a strategic business unit of Agrium Inc., a major retail supplier of agricultural products and services in both North and South America and a leading global producer and marketer of agricultural nutrients and industrial products. Agrium Advanced Technologies is the leading manufacturer and marketer of slow- and controlled-release fertilizers and micronutrients in the Agriculture, professional Turf and Ornamental, consumer lawn and garden, and specialty agriculture markets. Agrium Advanced Technologies’ brands include: ESN®, POLYON®, XCU®, NITROFORM®, NUTRALENE® and DURATION CR® slow- and controlled-release fertilizers, ULTRA YIELD® Micronutrients, AMP® and PRECISE® controlled-release plant protection. These products utilize proprietary advanced generation technologies to control nutrient release for improved plant growth and environmental performance.


Steve Williams, Manager, Communications


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