Anuvia’s Legends Initiative Recipient, Bob Farren Honored for Innovation and Stewardship in Golf Course Management

Anuvia Plant Nutrients Legends Initiative honored Bob Farren for his decades of innovative work in golf course management on Wednesday, February 7th at the Golf Industry Show (GIS) in San Antonio, Tex. Farren is director of Golf Course & Ground Management at Pinehurst Resort & Country Club, which served as the site of the unprecedented back-to-back U.S. Open Men’s and Women’s Championships in 2014.

The Anuvia Legends Initiative recognizes industry leaders in golf course management with an emphasis on mentorship and sustainability. “We’re looking for innovative leaders who have made a lasting impact and who foster connectivity between industry leaders of today and tomorrow,” says Hugh MacGillivray, Anuvia Plant Nutrients vice president Commercial. “The intention of the initiative is to grow industry partnerships, engage recipients in mentorship and develop future leaders with shared best practices. Bob Farren is an exemplary model, and we’re proud to honor him and his work.”

Farren’s decades of impact developing and growing the renowned Pinehurst courses and involvement in multiple U.S. Open and PGA Tour Championships are widely recognized in the industry.  He has also worked with Green Start Academy for the past 12 years helping young assistant superintendents and sharing his experience helping them build strong foundations for their future careers.

“We have to pass it along to the next generation for ongoing success,” says Farren. “I was fortunate enough to be in the right place at the right time and meeting the right people in my career. It means a lot have these lasting relationships and work together. That’s what it’s all about.”

Anuvia Plant Nutrients, based in Zellwood, Fla., manufactures a unique plant nutrient for the turf and agricultural industries.  Their products improve plant growth and soil health. In addition, their high efficiency products are environmentally friendly and sustainable. “The Golf Industry Show was the highlight of this inaugural year for our Legends Initiative. Bob Farren sets a high standard for future recipients,” says MacGillivray. “The Initiative’s objective of identifying outstanding people who make the industry stronger and better are in sync with Anuvia’s vision for providing products that do the same—making the industry stronger and better.”

Anuvia will soon announce the submission process for selecting next year’s recipient.

For more information on Anuvia Plant Nutrients, visit

Picture:  Crowds gathered at the Anuvia Plant Nutrients booth at the Golf Industry Show in San Antonio as (from left) Marsh Benson, retired Augusta; Bob Farren, Pinehurst: and Matt Shaffer, retired Merion talked about their collective experience working at a few of the most prestigious courses in the country. The group honored Farren with Anuvia’s Legends Initiative recognition.

Anuvia Plant Nutrients, headquartered in Zellwood, Fla., is a company focused on a new, innovative, and patented way of manufacturing an enhanced efficiency fertilizer (EEF) for the turf and agricultural industries. Anuvia addresses the three pillars of sustainability – social, environmental and economic – simultaneously by providing an avenue for organic materials to be used in a resource-efficient and environmentally friendly manner that helps people, plants, and the environment thrive.

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