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Billy Casper Golf bolsters ‘BCG Private’ offering for country clubs (Sept 21)

September 21, 2015 – Billy Casper Golf (BCG) – one of the largest owner-operators of golf and club properties – has unveiled an even more comprehensive BCG Private offering of best-in-class services tailored to the unique requirements of private clubs and their members.

Now led by industry veteran Frank Denniston, the BCG Private team is backed by the company’s lifestyle-focused platform considered the most proactive and powerful in golf, leisure and hospitality. BCG customizes winning strategies for high-end member-equity, residential-inclusive, resort and other types of clubs.

BCG Private’s distinctions include combining data, analytics and compelling content with digital and experiential marketing campaigns and events. In further creating meaningful engagement – the fuel that grows and sustains membership – national and local sales forces collaborate to deliver thousands of new members and events each year.

Exciting activities for members, families and guests, as well as “concierge” service standards, augment BCG’s success. The company’s private club approach means every facet – from golf to tennis, fitness, spa and dining experiences – exceeds members’ and guests’ expectations.

“Through innovative data mining, segmentation and activation, we are more adept than ever at member acquisition,” says Denniston, Senior Vice President of BCG who is supported by BCG Vice President Douglas White, an expert in structuring new-age membership programs. “We also increase usage of club amenities and enhance social interactions for a vibrant sense of belonging and community.”

“Billy Casper Golf is fully committed to the needs of the private club market,” says Peter Hill, Chairman and CEO of BCG. “Our modern, pioneering management, resources and devotion to excellence result in clubs being better in the short and long term with us than by self-managing.”

The BCG Private service suite includes grounds and building maintenance; clubhouse and restaurant operation; sports and spa oversight; merchandising; membership program re-structuring, marketing and sales; special events; staffing and “ACE the Member Experience” training; and financial management.

Additional BCG highlights:

• Solutions – BCG Spectrum provides full-service, turnkey management; BCG Select is an a la carte service offering whereby owners remain hands on.
• Buffalo Brand Invigoration Group (formerly Buffalo Communications) – BCG’s in-house division creates brands people crave through it public relations, strategy development, integrated marketing, social media and design work for top brands in golf, sports and lifestyle sectors.
• Careers – Cultivation of top talent helped BCG win “Inc. 500 Hire” and “Helios HR Apollo” awards. Its advanced learning modules and vast support network make BCG the preferred company for which people want to work.

Headquartered in Reston, VA, BCG manages 150-plus properties in 29 states. It was founded more than 25 years ago in cooperation with the late golf legend Billy Casper.

More information: www.billycaspergolf.com, 703.761.1444.

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