Cub Cadet Expands Offerings In Premium Sports Field Industry With Acquisition of Advanced Turf Technology

Cub Cadet, a worldwide leader in outdoor power equipment, has expanded its presence in the sports turf market with the acquisition of Advanced Turf Technology (ATT). The UK-based company produces cutting reel mowers and cassettes specially designed for the sports field and golf maintenance markets.

The recent acquisition and continued investment in technology is part of Cub Cadet’s commitment to provide turf professionals with innovative power equipment and tools to cover all aspects of precision turf care. This acquisition follows the recent acquisitions of CORE Outdoor Power (CORE) and Precise Path Robotics.

“The addition of Advanced Turf Technology into the MTD family further demonstrates our ongoing commitment to the professional turf markets,” said Rob Moll, CEO, MTD Products, which includes the Cub Cadet brand. “Cub Cadet is dedicated to providing innovative products that enable turf managers worldwide to produce the highest quality playing surfaces. Beyond improving productivity, these products enhance environmental stewardship – an increasingly important attribute for many groundsmen and facilities worldwide.”

Well-established flagship products from Advanced Turf Technology include the TMSystem™ and the INFiNiCut®. These premium, environmentally friendly products have been proven by Premier League clubs, golf courses, and sporting facilities around the world.

The INFiNiCut® brings enhanced performance to sports turf by combining a lithium power source with user programmable frequency of clip rate and a dynamic return floating head, allowing the groundsman to optimize machine configuration to turf conditions present on any given day. The ability to set a mower in this way is a first for the sports field sector and will lead Cub Cadet’s entry into the premium sports turf market. As the only all-electric sports field mower in the world, in battery mode, it is so cost effective that it can largely pay for itself through annual fuel savings alone. It can also easily convert to gas power if preferred.

“Here at Leicester City FC, we try and use the latest industry technology where we can to keep the Kingpower Pitch in optimum condition,” explains John Ledwidge, Grounds Manager. “We were interested in the ATT INFiNiCut® right from the start. The quality of cut is superb and the different set-up options we can pick on any given day allows us to tailor the mower to get the best finish possible, something we have never been able to do before now.”

Close collaboration over the past two years with The All England Tennis Club, which stages The Championships at Wimbledon, helped refine the product to provide premium results for improved grass tennis courts.

“These are some of the most prestigious tennis courts in the world, so we want the best equipment to help us maintain a championship performance,” said Neil Stubley, Head Groundsman at the All England Tennis Club. “We’ve seen an improvement in the quality of the playing surfaces since we began using the INFiNiCut®.”

In fact, Stubley was so impressed with the results, they have purchased a fleet for the entire facility.

In addition to tennis facilities, it is also ideal for golf courses.

“The ATT INFiNiCut® is so versatile, you can change the cutting unit over to grooming or scarifying or many other uses,” said Leslie Cain, Head Greenkeeper, Grand Ducal Golf Club. “You can just tell the INFiNiCut® was built by someone who knew what he was doing. The quality of the machine is fantastic and once it is all set up, the quality of cut and the overall usability is fantastic.”

Since its debut 10 years ago, the TMSystem™ has increased its cassette offering, keeping pace with triplex mower manufacturers upgrades to offer the best options for golf course maintenance as it quickly covers multiple greens for large area applications. It is fully compatible with all mainstream makes of triplex greens mowers and lightweight fairway mowers, including Cub Cadet’s RG3 robotic mower, as well as the INFiNiCut®. The multi-use cassette system with inserts provides flexibility to mow, aerate, brush, de-thatch, groom, level, and scarify.

“The TMSystem™ is a very clever design, very practical and easy to swap between the different tools. I would liken it to a Formula One pit stop – straight in and straight out,” said David Cole, Golf Course & Estate Superintendent, Loch Lomond Golf Club. “My mechanic has also commented on how well engineered the cassettes are, and what good quality, from the metal itself to the ease of adjustment. The design has been well thought out, not just from a manufacturer’s viewpoint, but also that of a greenkeeper and a mechanic.”

About Cub Cadet

Established in 1961, Cub Cadet engineers, designs and builds outdoor power equipment using the highest quality components sourced locally and globally. Through a dedicated and extensive network of dealers and retailers, Cub Cadet delivers a full line of high performance power equipment and services that cover all aspects of grounds care for professionals and homeowners – including four-wheel steer zero-turn riders; lap bar zero-turn riders; utility vehicles; lawn and garden tractors, battery and gasoline-powered handheld and chore products; snow throwers and more.  Based in Valley City, Ohio, Cub Cadet is recognized worldwide for its legacy in engineering excellence and its progressive dedication to thoughtfully designing around the people that depend on Cub Cadet equipment to help unlock the full potential of their outdoor spaces.  For more information on all Cub Cadet products, visit www.CubCadet.com.