News

JCB TACKLES ALS ICE BUCKET CHALLENGE IN A BIG WAY

Just about everyone knows someone who’s recently taken part in the “Ice Bucket Challenge” to raise money for Amyotrophic Lateral Sclerosis (ALS) research. However, those previous efforts may pale in comparison to the frigid drenching that many JCB employees experienced on Friday, August 22.

That day, JCB offered its Savannah-area employees the chance to demonstrate their support for ALS research. Those who donated to the cause received the cold shower of a lifetime when multiple JCB backhoes doused them with enormous buckets full of icy water. The chilling event was family-owned JCB’s way of supporting Dallas Reeves, JCB’s vice president of sales, whose family has been personally affected by the devastating disease.

“My grandfather passed away from ALS,” said Dallas Reeves, JCB’s vice president of sales. “As a result, my family and I have witnessed the painful realities of this disease first-hand. I truly appreciate JCB for taking on this cause and supporting ALS sufferers and their families in the search for a cure.”

Commonly known as “Lou Gehrig’s Disease,” ALS is a progressive neurodegenerative disease that affects nerve cells in the spinal cord and brain. Motor neurons in affected individuals continue to degenerate and die, causing the brain to lose its ability to initiate and control muscle movement. Patients in the disease’s latter stages may suffer from complete paralysis.

“Over the past few weeks, the ALS Ice Bucket Challenge has proved itself to be a fun and memorable way to raise money for a very good cause,” said Thom Peebles, JCB’s vice president of marketing. “I’m very proud that the JCB family is supporting Dallas and his family by helping fund much-needed research to fight a disease that’s taken so much away from so many.”

For more information about JCB’s ultimate Ice Bucket Challenge, please contact Pam Veiock, JCB marketing specialist, at pam.veiock@jcb.com or 912.790.5221.

Most Popular

Golf Course Trades is produced by Golf Trades LLC and is a golf course superintendent niche digital marketing specialist. Golf Course Trades utilizes the 30 years of b2b relationships to help companies target golf courses utilizing our website, newsletter, and online turf directory. Please contact Golf Course Trades at adrep@thetrades.com or call (931) 484-8819 to request a full media kit.

Sign up below for our eNewsletter and to receive the same great Golf Course Trades content in your email box.


By submitting this form, you are consenting to receive marketing emails from: . You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Copyright © 2016-2022 The Golf Course Trades

To Top

Never Miss A Headline

Get our Weekly recap with the latest news, articles, and resources.