New Leadership at TigerTurf Americas Renews Commitment To Customer Satisfaction and Product Quality

TigerSports Americas, Inc., has installed a new senior management team to elevate the company’s position as a synthetic turf supplier of choice for athletic and landscape surfaces: Dave Powell now serves as president, supported by Greg Roscoe as vice president of sales and marketing and John “Doug” DeMasie as vice president of operations. All are based at TigerTurf Americas Austin headquarters.

Powell has almost 30 years of experience in sales and management for major manufacturing companies such as Honeywell, Luvata and United Technologies. His experience is concentrated in aligning companies for growth and profitability, with emphasis on strong financial systems, effective talent management, and business development programs that resulted in sales of up to $300 million.

“At TigerTurf, I am pleased to report that we will aggressively apply the Six Sigma Process for quality improvement and customer satisfaction. My leadership team and I also are implementing new programs to elevate our brand in the market place and accelerate sales while also focusing on continuous development of our organization and our people,” Powell commented.

Powell is excited to be part of a strong growth industry within the outstanding 300-year corporate culture and performance of TenCate, parent company of TigerTurf and the leading manufacturer of synthetic turf components.

Powell earned a Bachelor of Science degree in marketing from Pennsylvania State University and a Master of Business Administration degree from Drexel University.

Roscoe, who joined TigerTurf in December, was attracted to the opportunity to serve in the senior sales and marketing role for TigerTurf because of TenCate’s ownership stake in the company and its commitment to the global turf industry. He has 25 years of marketing, business development, sales and management experience. Prior to joining TigerTurf, Roscoe held senior positions with synthetic turf companies Spectra Sports Surfaces, a division of Shaw Industries; Turf Evolutions LLC, a company he founded; Challenger Industries, Inc.; and eleven years in management positions with TenCate starting in 1990.

“In my new role at TigerTurf, I am eager to help the company earn the recognition it deserves for the quality and reliability that TigerTurf and TenCate represent,” said Roscoe. “Furthermore, I am excited to promote all of the benefits that synthetic turf offers to our customers. We are also actively recruiting top notch partners throughout the U.S. We believe a powerful global brand, supported by local and regional partners is the key to sustainable success in this business,” Roscoe explained.

Roscoe mentioned two new programs TigerTurf is launching for its partners this year include cooperative advertising and quality certifications for athletic fields installed by TigerTurf partners.

Roscoe earned a Bachelor of Science degree in industrial management from Georgia Institute of Technology. He is an active member of the Synthetic Turf Council, and maintains affiliations with the Geosynthetic Materials Association, Industrial Fabrics Association International, American Society of Landscape Architects, and Georgia Tech Alumni Association.

DeMasie joined TigerTurf full time in October 2010. He has 25 years of experience in operations, manufacturing processes and procurement for a variety of industrial companies. For 24 years, DeMasie worked for Acuity Brands Lighting/Lithonia Lighting, which is based in Conyers, Ga. Just prior to joining TigerTurf, he served as a consultant in implementation of lean manufacturing processes for lighting manufacturers.

“As vice president of operations, I am focused on ensuring that TigerTurf always delivers a superior product on time and at a competitive price that meets or exceeds our customers’ expectations,” DeMasie said. “Our production team has built an excellent foundation for manufacturing a quality product, and we will do even better in the months and years to come.”

DeMasie earned a Bachelor of Science degree in Industrial Engineering from Purdue University. He received several awards and certifications, including the Lean Manufacturing Master Black Belt, Acuity Brands President’s Safety Award and Acuity Brands Chairman’s Award. He served as president of the Cochran Rotary Club; chairman of the Bleckley County Hospital Authority; member of the board of directors for United Way of Bleckley County; a member of Middle Georgia College Foundation; and member of the board of directors for State Bank of Cochran.

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