Turf Industry Icons Set to Re-enter Seed Market

Bill Rose, Crystal Rose-Fricker and Ed Rose, principals in Rose Agri-Seed, Inc and Pure-Seed Testing, Inc., announced that after a five-year hiatus they will re-enter the professional turfgrass business. The announcement comes after Rose Agri-Seed reached an amicable agreement that allows the company to market professional turfgrasses while continuing to provide custom seed coating and packaging services.

The recent agreement will allow Rose Agri-Seed to acquire select Pure-Seed Testing turfgrass varieties and inventories, which will help realign Rose Agri-Seed’s position on the professional turfgrass market.

Rose Agri-Seed Founder Bill Rose says, “We were an industry leader for over 35 years and we are very pleased to be back marketing turfgrass!”

Rose Agri-Seed will continue their vision of building innovation through research production and marketing. “This is essential in a time when turfgrass companies are battling commoditization and striving to differentiate from one another,” says Crystal Rose-Fricker, President of Rose Agri-Seed and Pure-Seed Testing. “The plan to rebuild a turfgrass marketing company is an important part of our strategy to provide an outlet for research and production and also diversify our products and services.”

“We are excited to reach out to old customers in addition to establishing new ones,” says Russ Hayworth, Marketing Manager of Rose Agri-Seed. “By utilizing our strengths and experiences, we will work hard to re-establish our identity of innovation while ensuring customer satisfaction.”

About Rose Agri-Seed

Rose Agri-Seed supplies the world’s best turf, reclamation and forage grasses available on the market and, for the past 40 years, has stayed on the cutting edge of turfgrass research and technology by supplying the industry’s most innovative, trait-specific turfgrass varieties.


For any questions or further information please feel free to contact:

Lucas Solis Russ Hayworth
Corporate Strategy Manager Sales & Marketing Manager
Rose Agri-Seed, Inc. or Rose Agri-Seed, Inc.
Email: Email:
Phone: 503.263.0744 Phone: 541.510.3318

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