United Turf Alliance Appoints Nicholas Strain CEO

United Turf Alliance (UTA) would like to announce the appointment of Nicholas Strain as its new Chief Executive Officer. Strain replaces George Furrer, who is now the General Manager of Valley Green, Inc.

“I’m eager to lead UTA as we continue growing the ArmorTech and Optimizer portfolios. With a clear commitment to turf and ornamental professionals, UTA is well-positioned to meet the evolving demands of the industry,” Strain said.

Strain has nearly 15 years of experience in the industry, including distributor and manufacturer sales positions along with the leadership of the Turf and Ornamental division for Control Solutions, Inc. Most recently, he served as the Vice President of Business Development at Primera. He holds a Bachelor of Science in Agricultural Business from the University of Wisconsin-Madison.

“Nicholas brings a wealth of connections and knowledge to UTA. We look forward to the direction he will take the consortium as we continue serving the industry through our exclusive network of distributors,” said Bob Mele, Chairman of the Board.

About United Turf Alliance

United Turf Alliance (UTA) is a consortium of U.S. distribution companies that have developed a pesticide and plant-health portfolio under the ArmorTech and Optimizer brand names. UTA markets turf protection products exclusively through its members and dealer partners. Learn more at www.utaarmortech.com.

AddThis Website Tools
Golf Course Trades

Recent Posts

Primera Partners with Milwaukee® Tool to Expand Strategic Solutions for Turf, Ornamental and Pest Management Professionals

Primera, a Member-Owned cooperative serving the turf, ornamental, and specialty green industry, is proud to…

3 days ago

A Tour of the Indisputable Best of North Carolina Golf

There is an old saw in golf travel that goes, “Be careful playing golf courses…

4 days ago

Vanderbilt Country Club Names Collett New CFO

Tim Miller, General Manager and COO of Vanderbilt Country Club  (VCC) of Naples, Florida, has recently…

4 days ago

Superintendents Online Turf Directory – EVERYTHING TURF

Our online directory, directory.GolfCourseTrades.com is the go-to resource for the busy superintendent. It is your opportunity…

5 days ago

Greenskeeping with Heart: Andy Schuckers Talks Paramus Golf

Paramus Golf Club, located at 314 Paramus Road in Bergen County, New Jersey, has become…

5 days ago

Copperleaf Golf Club Welcomes Petrosky as General Manager

Copperleaf Golf Club has recently announced the selection of Josh Petrosky to the position of…

5 days ago