December 18, 2014 – Environmental Science, a division of Bayer Crop Science, has increased its support of the Golf Course Superintendents Association of America (GCSAA) and its members through participation in the association’s Partner Recognition Program. Bayer Crop Science will invest resources at the program’s Gold Partner level.
“GCSAA is delighted with Bayer’s partnership and continued dedication to the golf industry,” said Rhett Evans, GCSAA chief executive officer. “Without the support of Bayer and our industry partners, critical education programs and industry events would not be possible.”
As part of its increased commitment, Bayer will continue to fund GCSAA education programs, webinars, scholarships, leadership opportunities and publications dedicated to golf industry professionals – a minimum investment of $300,000.
“Bayer is thrilled to further strengthen its industry partnership with the GCSAA,” said David Wells, golf business manager for Bayer. “We strive to provide the highest caliber professional development opportunities to help golf course superintendents, distributors and other turf professionals continue to succeed in their roles.”
At the 2015 Golf Industry Show in San Antonio, Feb. 21-26, Bayer will serve as the GCSAA Golf Championships Breakfast Sponsor. The Golf Championships is a members-only event, to be held at the JW Marriott San Antonio Hill Country Resort & Spa Feb. 21-23. It offers four different events over three days.
Bayer and GCSAA’s Environmental Institute for Golf (EIFG) are also proud to partner on the Healthy Turf, Healthy Tomorrow program that aims to advance plant health research and education for GCSAA superintendents. As part of Bayer’s commitment, the company has agreed to invest a percent of revenue from StressGard FT product sales each year for three years – a minimum commitment of $300,000 over three years. The Healthy Turf, Healthy Tomorrow initiative includes programs such as Plant Health Academy, scholarships, demonstration courses and webinars.
GCSAA’s Partner Recognition Program provides year-round exposure based on a prescribed level of investment. GCSAA industry partners can choose among Platinum, Gold or Silver levels as a means to achieve marketing objectives. Each level provides partners unique communications and recognition options to position themselves in the marketplace. Vehicles in the program include the Golf Industry Show, GCSAA Education Conference, Golf Course Management magazine, media communications, social media and GCSAA.org. Additional opportunities for exposure within GCSAA membership, committees, chapters, career services and others exist as well.
The program offers industry partners strategic, diverse and ongoing communication with members. The association’s primary communications vehicles are the most read in the industry and are considered the cornerstone of marketing activities by the industry. Additional program features desired by companies in their marketing mix are maximizing year-round visibility, securing proprietary options and engaging in philanthropy in a strategic manner by supporting The Environmental Institute for Golf.
About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. Bayer CropScience, the subgroup of Bayer AG responsible for the agricultural business, has annual sales of EUR 8,819 million (2013) and is one of the world’s leading innovative crop science companies in the areas of seeds, crop protection and non-agricultural pest control. The company offers an outstanding range of products including high value seeds, innovative crop protection solutions based on chemical and biological modes of action as well as an extensive service backup for modern, sustainable agriculture. In the area of non-agricultural applications, Bayer CropScience has a broad portfolio of products and services to control pests from home and garden to forestry applications. The company has a global workforce of 22,400 and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com.
About GCSAA and the EIFG
The Golf Course Superintendents Association of America (GCSAA) is a leading golf organization in the United States. Its focus is on golf course management, and since 1926 GCSAA has been the top professional association for the men and women who manage golf courses in the U.S. and worldwide. From its headquarters in Lawrence, Kan., the association provides education, information and representation to nearly 18,000 members in more than 78 countries. The association’s mission is to serve its members, advance their profession and enhance the enjoyment, growth and vitality of the game of golf. Visit GCSAA at www.gcsaa.org or find us on Facebook or Twitter.
The Environmental Institute for Golf is the philanthropic organization of the GCSAA. Its mission is to foster sustainability through research, awareness, education, programs and scholarships for the benefit of golf course management professionals, golf facilities and the game. Visit EIFG at www.eifg.org or find us on Facebook or Twitter.