News

New start-up ‘Fore the Ladies’ aims to introduce more women to the game

Fore the Ladies
Fore the Ladies

There’s no doubt about it — golf is an intimidating sport to take up for the first time, especially for women. Acquiring the right equipment and apparel and navigating your way through the pro shop and to the range as a rookie can be incredibly daunting — to say nothing of the challenge of learning how to actually hit the ball.

Making the game more accessible and inviting has been a top grow-the-game initiative for years, and now, there’s a new solution that is making inroads. Fore the Ladies is a new start-up that aims to remove the barriers that commonly keep women away from golf. Events have a cocktail-party vibe and are specifically geared for female beginners. Women can socialize, learn the fundamentals, try new skills with challenge competitions, and shop at women’s golf apparel pop-ups, all for an affordable price in a judgment-free environment.

Founded by Abby Liebenthal, Fore the Ladies was born of Liebenthal’s observation that many of her female friends were interested in learning about the game but had no idea where to start, and options were limited to nonexistent when it came to finding venues where you could try the game on for size. So, Liebenthal decided to bring the basics of the game to those women, utilizing contacts and partnerships she had acquired through her own work in the golf industry.

“After having a strong showing at the first Fore the Ladies event, I found that when you provide an opportunity for women to try the game, they’re going to take it,” Liebenthal says. “So many people don’t know where to start if they weren’t taught how to play at a young age or just want to give it a shot. Whenever I describe Fore the Ladies, I call it a ‘drop-in class to golf.’ I wouldn’t join a cycle or barre studio without taking a class and feeling it out first. I’m trying to bring that mentality to golf. Give a try to see if you like it, and let Fore the Ladies provide the resources and tools to continue. Golf needs to put women at the forefront when trying to host female-focused events, and I’m not sure that has always been the case.”

Fore the Ladies currently has four events planned throughout the country in the coming months: Jan. 26 in Newport, R.I., Jan. 28 in Scottsdale, Ariz., Feb. 12 in Los Angeles and April 5 in Indianapolis, Ind., with more events being added all the time.

Tickets are $25 and include drinks, use of clubs and an hour and a half of professional instruction. Ready to attend, or know someone who would be interested? You can register for any of Fore the Ladies’ upcoming events here.

Most Popular

Golf Course Trades is produced by Golf Trades LLC and is a golf course superintendent niche digital marketing specialist. Golf Course Trades utilizes the 30 years of b2b relationships to help companies target golf courses utilizing our website, newsletter, and online turf directory. Please contact Golf Course Trades at adrep@thetrades.com or call (931) 484-8819 to request a full media kit.

Sign up below for our eNewsletter and to receive the same great Golf Course Trades content in your email box.


By submitting this form, you are consenting to receive marketing emails from: The Golf Course Trades, 18 Our Way Drive, Crossville, TN, 38555, http://www.golfcoursetrades.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Copyright © 2016-2022 The Golf Course Trades

To Top

Never Miss A Headline

Get our Weekly recap with the latest news, articles, and resources.