Prime Source, a division of Albaugh, LLC., has announced a rebranding initiative, including a new name and logo. Effective immediately, Prime Source will be rebranded to Albaugh Specialty Products.
“The rebranding of our specialty business is the right next step in our growth plan for this segment,” said Russ Mitchell, Segment Director for Albaugh Specialty Products. “While the Prime Source name has served us well, transitioning to Albaugh Specialty Products will allow us to have consistent name recognition across all of the markets we serve.”
Albaugh acquired the assets of Prime Source in December 2020, greatly expanding the company’s presence in the turf and ornamental markets. Since that time, Albaugh has remained committed to excellence in service and support and the company has continued to grow the portfolio through the addition of value-added products like Quintessential® and Sublime™ herbicides, AzoxyBio™ fungicide, and Zelto® and Crescendo® bioinsecticides/nematicides.
Related: Albaugh Announces Acquisition of Corteva Agriscience’s Glyphosate Business
“This announcement is the first phase of the rebranding initiative,” Mitchell continued. “Packaging, labeling, and other assets will be rolled out through next season. All customers can be assured that they will continue to receive the same high-quality formulations, access to new, unique chemistries, and outstanding levels of service and customer support that they have been accustomed to. The only thing changing is our name.”
About Albaugh, LLC
Albaugh, LLC is a privately owned U.S. limited liability corporation, founded in 1979 by Dennis Albaugh. Headquartered in Ankeny, Iowa, Albaugh is the largest privately held supplier of post- patent crop protection products in the world with an ever-expanding portfolio of core crop protection products, seed treatment platform, and turf and ornamental products. Albaugh is a global business, operating world-class, multi-functional plants supporting in key regions of the world including North America, Mexico/LATAM North, Brazil/Paraguay, Argentina/LATAM South, Europe/MEA and China/Asia/Pacific. To learn more, visit www.albaughllc.com.
