Pursell Agri-Tech and Yara International announce the availability of PurMidas™, a controlled-release fertilizer specially designed for turf that delivers an ideal 7:1 ratio of N to S for optimum growth, aesthetics and performance.
“This partnership brings together Pursell’s innovative coating technology and Yara’s proven nutrition solutions to provide customers with a competitively priced product that more fully meets their needs for both nutrient delivery and sustainability,” said Joe Brady, Pursell Chief Financial Officer.
Formulated as a homogeneous granular fertilizer, PurMidas delivers uniform amounts of nitrogen, available from multiple sources including urea and ammoniacal, and sulfate sulfur on each particle to prevent nutrient segregation, thus enhancing the consistency of spreading without noticeable striping and irregular growth patterns.
PurMidas ensures an optimal supply of nitrogen that is critical for chlorophyll and protein formation for stimulating growth and building strong turf. The soluble sulfur component of PurMidas is readily available for uptake to maximize green-up and enhance plant stress tolerance.
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Pursell’s patented coating technology offers users the flexibility to adjust coating weights and tailor nutrient release rates to meet nutrient demand and soil temperatures of any region. It also protects granule integrity, eliminates risk of lock-off, minimizes nutrient loss and significantly reduces environmental impact.
Studies show that, compared to uncoated urea, Pursell controlled-release products minimize leaching by up to 27%, reduce volatilization by up to 95%, and lessen N2O emissions by up to 45%.
About Pursell
No matter the crop, all plants share one thing in common: They need nutrients to thrive. Precise delivery of the optimal mix of nutrients at the right time is where the unique benefits of Pursell controlled-release technology step in. Pursell combines innovative coating materials and proprietary processing techniques with a unique modular production facility design, enabling fertilizer retailers to supply their customers with fully customized nutrient blends that meet crops’ precise needs as they mature through the growing season. There’s control, and then there’s Pursell control. Learn more at Fertilizer.com.
About Yara
Yara grows knowledge to responsibly feed the world and protect the planet. Supporting our vision of a world without hunger and a planet respected, we pursue a strategy of sustainable value growth, promoting climate-friendly crop nutrition and zero-emission energy solutions. Yara’s ambition is focused on growing a nature positive food future that creates value for our customers, shareholders and society at large and delivers a more sustainable food value chain.
To achieve our ambition, we have taken the lead in developing digital farming tools for precision farming and work closely with partners throughout the food value chain to improve the efficiency and sustainability of food production. Through our focus on clean ammonia production, we aim to enable the hydrogen economy, driving a green transition of shipping, fertilizer production and other energy intensive industries.
Founded in 1905 to solve the emerging famine in Europe, Yara has established a unique position as the industry’s only global crop nutrition company. We operate an integrated business model with around 17,000 employees and operations in over 60 countries, with a proven track record of strong returns. In 2022, Yara reported revenues of USD 24 billion. www.yara.com
