Randy Rider Promoted To Regional Sales Manager For Turf & Ornamental (Sept 21)

September 21, 2015 – Performance Nutrition, a division of LidoChem, Inc., and a producer of environmentally sustainable fertilizers, soil amendments, crop protection products, micronutrients and specialty products for agriculture, turf and ornamentals, announced today the promotion of Randy Rider to Regional Sales Manager for Turf & Ornamental Products.

Rider has worked for Performance Nutrition for 5 years as a Territory Manager. In his new role, Rider will consult with turf & ornamental dealers and oversee sales efforts in the Eastern and Midwest states. A former golf course superintendent, Rider holds a 4-year Bachelor of Science degree in Horticulture with an emphasis in turfgrass science from Oklahoma State University, and has worked in turf & ornamental sales for the past 14 years.

“Randy has proven to be an excellent manager who is extremely knowledgeable about our customer’s needs, as well as the nutritional needs of turf of all types. We consider him to be an integral part of managing our continuously expanding network of dealers. We are very proud to have someone of his high character and values represent Performance Nutrition,” said Don Pucillo, company president.

“I’m very happy to be affiliated with Performance Nutrition. The product line is second to none as far as technology and what we can do for golf courses to help superintendents solve problems. We have products that address soil issues, nutrient issues, black layer and sodium issues. We can help balance the soil and make nutrients more available to the plant through our patented technologies,” Rider said.

Rider is based in New Holland, PA.


Performance Nutrition is based in Hazlet, New Jersey, and is a division of LidoChem, Inc., a family owned business. Performance Nutrition was established in 1999 to develop, market and distribute earth-friendly, people-friendly and applicator-friendly crop, turf and ornamental fertility, soil amending and disease control products and programs. Today Performance Nutrition patented product lines include: NutriSmart® biological eco-fertilizer and humate soil amendments; KaPre® soil amendments and fertilizer additives; Argosy™ patented adjuvants; Prudent® patented phosphite fertilizers; Vibrant® premium foliar fertilizers; Pennamin® water-soluble amino acid chelating agents, chelated micronutrients and microbial population boosters; and others. Performance Nutrition’s proprietary Nutrol® is a fungicide, tank buffer & water-soluble fertilizer. The Performance Nutrition family of products is backed by a technical staff, which includes a PhD. microbiologist, a plant pathologist and a geologist dedicated to creating environmentally friendly products of value. Contact: (732) 888-8000,

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