Billy Casper Golf (BCG) – owner-operator of more than 150 golf courses, country clubs and resorts in 28 states – has named Kelly Searight National Sales Manager.
With over two decades of golf-industry experience, Searight will directly oversee group outings, tournaments, banquets and other events at select BCG properties. She will also assist BCG on-site and regional sales teams with lead generation, qualification and placement of functions sponsored by businesses, charities and groups of all sizes.
As part of the company’s revenue culture, Searight assumes a key role in BCG’s customer relationship management programs linked to its advanced marketing technology. She will work closely with Steve Simoneaux, National Director of Sales for BCG.
Prior to her new position, Searight was Director of Sales at Bear Creek Golf Club in Dallas, managed by BCG for 10 years, where she produced more than $1 million annually in group business.
“Billy Casper Golf continues to commit significant resources to our industry-leading marketing and sales engine,” says Searight. “I’m excited to contribute even more, best practices and tools to our highly creative and results-driven professionals.”
“Kelly’s track record speaks for itself,” says Kyle Ragsdale, Chief Marketing Officer of BCG. “Her promotion supports Billy Casper Golf’s proactive and profitable track record for public and private golf clubs.”
BCG’s focus on events parallels a resurgence of Corporate America’s activities at golf courses and country clubs. It also aligns with golf’s $3.9 billion charitable impact with more than 143,000 events involving 12 million-plus participants raising an average of $26,300 per function, according to the World Golf Foundation.
About Billy Casper Golf
Founded more than 20 years ago in cooperation with golf legend Billy Casper, the company is the largest owner-operator of golf courses, country clubs and resorts in the U.S. with more than 150 properties in 28 states. Headquartered in Vienna, Virginia with regional offices across America, BCG directs all aspects of course and property maintenance, staffing and training, clubhouse operations, food-and-beverage, merchandising, golf instruction, marketing and public relations, special events and financial management.
Billy Casper Golf divisions:
• Buffalo Brand Invigoration Group (formerly Buffalo Communications) is the leading global golf-lifestyle public relations, branding, marketing-communications and creative services firm representing top brands in and related to golf.
• Buffalo Turf & Landscape Company provides golf course agronomic programs with a new fee-for-service structure that allows owners unfettered visibility into actual activities and costs.
• Women on Course is the nation’s premier golf-networking organization, further solidifying Billy Casper Golf’s commitment to grow participation in the golf lifestyle.
More information: www.billycaspergolf.com, 703.761.1444.