More than 25 years ago, Lastec introduced articulation in the turf industry with the Model 721 Articulator mower that hugged rolling terrain and approached contours at any angle without turf damage or scalping. Today, Lastec is a global leader in the industry with more than half of the TPC golf courses and a third of the world’s top 100 ranked golf courses relying on Lastec turf equipment.
Visitors to Lastec’s booth (3747) at the 2019 Golf Industry Show (GIS) will be presented with a new logo, updated model numbers, and new equipment colors that unify the established company’s industry leading turf equipment with a consistent appearance and refreshed brand.
In addition to a new logo, Lastec has standardized all equipment to an orange, grey, and black color palette. Lastec U.S. Sales Director, Ryan Cheek, explained, “Lastec continues to grow and innovate our product range to provide customers with the same high-quality equipment and exceptional service they have come to expect from us. Introducing our updated brand at GIS is an excellent opportunity to showcase our equipment at one of the largest industry trade shows in North America.”
Lastec will debut its newly branded XR750 (previously named 721XR) 132” cut articulating mower to the event which was the first articulating mower introduced to the golf and turf industry in 1990. In addition, more than a dozen Lastec authorized dealers from around the world will attend the event and awards will be presented to the Top Dealers for Lastec in 2018. According to GIS, the trade show held in San Diego, CA on February 6th and 7th attracts the most key decision-makers from every aspect of the golf course and facility management industry. “With hundreds of exhibitors spanning thousands of square feet of exhibit space, the GIS trade show gives superintendents, owners, technicians, and other golf facility professionals the opportunity to network and discuss the latest products and services in turf and facility care.”