Toro Selects Project Delta Contest Winner; Names New Product

Curt Sheffer, a South Carolina-based superintendent, wins naming competition with Outcross

At the 2017 Golf Industry Show, Toro invited superintendents and turf managers to help name a new turf maintenance machine that, at the time, was referred to as Project Delta. After reviewing thousands of submissions, Toro has selected the name for the revolutionary, new machine — the Toro®Outcross™ 9060.

Curt Sheffer, the superintendent who submitted the Outcross name option during the show, manages the Plantation Course at Edisto in Edisto Beach, South Carolina. According to Sheffer, the idea for the name came to him after seeing the unit first-hand. Toro described the Outcross 9060 as bringing a new level of simplicity, versatility and efficiency to maintenance tasks that have long been considered cumbersome, difficult and inefficient.

“When I saw how Toro was cross-breeding a new super-machine by combining the best parts of a tractor and a utility vehicle, I knew it should be named ‘Outcross’,” said Sheffer. “With the introduction of the new Outcross, Toro is helping to enhance the productivity and remove the costly inefficiencies turf managers often encounter in their daily operations.”

Toro made their selection based on a number of factors including creativity, suitability for the product and compatibility with the Toro brand.

“We were immediately drawn to the name ‘Outcross’ because of its creativity and alignment with the features and benefits of the product,” said Noah Wahl, global product marketing manager at Toro. “Toro is excited to bring this pioneering product to the market with a name that fits its purpose-built, all-season functionality. This product will truly optimize the way turf maintenance operations are managed.”

For Sheffer’s contribution in helping name the new unit, Toro is providing a prize package worth $3,000. The package includes attendance at the 2018 Golf Industry Show in San Antonio, Texas, airfare, three-nights’ lodging, entry to the GCSAA Golf Championships and a $500 Visa gift card.

The new unit will be available in summer 2018 from Toro’s trusted distribution network. For more information on Toro products, please visit

Most Popular

Golf Course Trades is produced by Golf Trades LLC and is a golf course superintendent niche digital marketing specialist. Golf Course Trades utilizes the 30 years of b2b relationships to help companies target golf courses utilizing our website, newsletter, and online turf directory. Please contact Golf Course Trades at or call (931) 484-8819 to request a full media kit.

Sign up below for our eNewsletter and to receive the same great Golf Course Trades content in your email box.

By submitting this form, you are consenting to receive marketing emails from: The Golf Course Trades, 18 Our Way Drive, Crossville, TN, 38555, . You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Copyright © 2016-2022 The Golf Course Trades

To Top

Never Miss A Headline

Get our Weekly recap with the latest news, articles, and resources.